E-commerce marketing is the process of bringing awareness and action to a business service or product digitally. With almost every marketing operation taking place online, it can be difficult to differentiate between the different types of digital marketing people employ today. E-commerce marketers employ;
- Social media marketing. E-commerce sites are highly visual.
- Content marketing. A purchase page for products should be optimized for products that include product name.
- SEM. E-commerce marketers often employ Google Adwords to promote product pages via PPC.
- Email marketing. E-commerce marketers need to be mindful of when and how they add website audience to their mailing list. There are two ways to do this; Post-purchase follow-ups and abandoned shopping cart.
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