Facebook and Instagram are presently the most popular mobile platforms. As a matter of fact, it is reported that 2 in 5 minutes on mobile phone is spent on either Facebook of Instagram.
Why we recommend running Ads on Facebook and Instagram
Facebook and Instagram go hand-in-hand like peanut butter and jam. Businesses of every kind and size are able to easily run and manage campaigns across both Facebook and Instagram in order to reach more people. For our clients’ campaigns, we normally add Instagram ads to Facebook ads campaigns via both Power Editor and Ads Manager. By doing so, we enable your business to reach multitudes of people effortlessly.
Campaigns that run on both Facebook and Instagram result in similar or better performance for website conversations, clicks, video views and mobile app installations compared to those that run on just one social platform.
What you stand to gain
- Engaged audiences. Most people consider Instagram as an inspirational platform. Current ad formats such as Instagram stories offers a great opportunity for advertisers; one-third of the most viewed Instagram stories are from businesses.
- Delivery optimization. Facebook and Instagram delivery systems work best with tons of people to choose from. Through both of these platforms we can help you target the best people at minimum cost.
- Simply simple. If you don’t have time to set up an Instagram account, it's okay. We can use your Facebook Page to serve as the voice for your ads on Instagram. Also, you don’t need to create two different contents for both platforms. The only thing that may be different for both mediums is the video and image specs. Good news is that you can conveniently upload different Instagram and Facebook creative within the same ad set.