What is Google Ads
Google Adwords is a pay per click (PPC) advertising platform that offers two ways to reach your ideal customer; Through Google Search Network or Google Display Network.
Google Search Network shows your ads to users who are actively searching for the specific keywords that you’re promoting.
Google Display network shows your ads to users who are actively searching for a specific service or product online such as image display ads.
Why is Google Ads Important For Your Business
Google Adwords costs depend on the competitiveness of the keyword and the relevancy. Doing specific keyword research and customer analysis will help you reduce the costs and help convert more sales for your business.
The better your advertisements relate to your customer, the more sales you’ll have, resulting in your brand’s visibility and awareness growing and your revenue skyrocketing.
Benefits of Using Google Ads
Outrank Your Competitors
Over 1.7 billion people use Google daily. As there are billions of websites that appear on their search results, the competition to be seen is immense. Google Ads puts your websites on the first page of results for your selected keyword, making it more likely for your target audience to find your business and buy from you.
Build A Larger Audience
The challenge for most businesses starting out is brand awareness. It’s a slow process that takes time, perseverance, and money. Google Ads provides them a platform to instantly be in their ideal customer’s eyes.
Scheduled To Reach The Right People, The Right Time
Google Ads can be scheduled in advance with additional parameters for your business. This allows your business to target the right person at the right time with a specific message.
An example is a restaurant business promoting lunchtime deals during a time of the day and group deals at night.
100% Measurable and Scalable
Google Ads works with Google Analytics and other measurement tools. This provides you with actionable data to help you optimize your campaigns. Information such as bounce rate and click-through rate can help you understand what needs to be changed on your ad and transform them to make it suited for your target audience.
Services Provided
Conversion Optimization
Latorre.marketing tracks relevant data through Google Analytics, finding areas that are getting you results, and optimizing campaigns to convert more users into customers.
Campaign Segmentation
Latorre.marketing researches different unique target keywords and demographics to ensure each of your campaigns is a success. Testing all types of ads, geographic, devices, and time to maximize the conversion in each campaign while staying under your budget.
A/B Testing
Latorre.marketing’s marketing team constantly makes adjustments to your Google ad campaign, ensuring it follows the latest marketing trends and algorithm changes. We make changes to your bid levels, ad positioning, and demographics to ensure all your ads provide the most return on investment.
Budget Allocation
Catering to all budgets, Latorre.marketing ensures to minimize and lower ad costs and maximize your returns through sales. Identifying weak areas of your campaigns to increase the chances of conversions.
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Whether you have a question about our services, portfolio, or anything else, our team is ready to answer all your questions.