What is Google Analytics
Google Analytics solves the guessing game by providing the data needed to help you make smarter decisions for your business. Providing in-depth insights into sources of traffic, session duration, bounce rate, sales activity, and demographic information.
However, as these tools are free every business has access to them. The difference is how you utilize the data and get an edge against your competitors. That’s what Latorre.marketing provides to you.
Why is Google Analytics Important For Your Business
With an online platform, often questions you may ask are:
- How many users visit my site monthly?
- What are the demographics of my visitors?
- Where is the traffic coming from?
- Are the marketing strategies that are being implemented working?
- How many users convert into leads or customers
- What are the most popular pages on my website
- What topics do my customers like the most?
These questions can only be answered when you have an analytic platform that constantly collects data on your website.
Data is your number 1 asset. Providing you an advantage over your competitors as it allows you to have a better understanding of your business and the direction you should follow. The data also identify issues on your site, helping you improve and optimize your site to convert more sales.
And this can only be done if you have experts who can understand and extrapolate the information to help propel your business to success.
Benefits of Using Google Analytics
Figure Out Where Your Visitors Are Coming From
Learning demographics and geographic location of your visitors is essential for your marketing campaigns. By understanding who they are, you have a higher chance of converting more sales as you target your ideal customers.
Understand The Impression Your Website Makes
Google Analytics has a comprehensive amount of information about your webpage. One of them is your bounce rate. Bounce rate is a metric to show which page the user leaves. This allows you to change a few things on your web page such as design, content, or mobile optimization.
As you reduce your bounce rate on your pages, the more likely you’ll convert more users to customers.
Study Your Competitors
Google Analytics provides insights into your competitor’s traffic. You can see what is working for them and adapt your sites in terms of content, design, or SEO keywords. These small things can help boost your online presence and gain an edge over your competitors.
Make Better Decisions
Marketing and Advertising costs a lot of money. Companies lose most of their money during their initial testing phases as they try to find their target audience. With understanding the data from Google Analytics, you can save money as you already have a better understanding of your visitor’s interests and what they engage in.
Services Provided
Google Analytics Setup
Google Analytics may be free to set up. However, if you want to become successful, configuring the platform to your marketing goals and targeted KPI’s is crucial.
Latorre.marketing provides a complete Google Analytic Setup and Implementation solution, so you can focus on meeting your business and marketing goals instead of understanding the nuances and complexities of data.
Google Analytics Audit
The difference between a successful company and an average company is how they set up their Google Analytics platform. Most businesses fail to properly set up and implement their platform, resulting in errors and gaps in their data collection process.
Latorre.marketing provides a comprehensive audit that ensures all data integrity, conversion tracking, account linking, configuration, and tracking codes of your website are working and running efficiently.
Google Analytics Consulting
Having data reduces the risk of any large decision. By having information about your target audience, you make better decisions towards your business goals.
Latorre.marketing’s Google Analytics experts consult and determine your goals. We’ll use this knowledge to interpret and consolidate your existing data and provide recommendations from the aggregation of data across all your platforms.
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Whether you have a question about our services, portfolio, or anything else, our team is ready to answer all your questions.