What is Search Engine Marketing
Search Engine Marketing (SEM) is blending Searching Engine Optimization (SEO) with paid advertisement. Designed for advertisers to provide them an opportunity to put their ads in front of motivated potential customers who are ready to buy.
The difference between SEM and SEO is SEO doesn’t pay for traffic or clicks. They organically build up their search results ranking by having relevant content for specific keywords.
Why is Search Engine Marketing Important For Your Business
Search Engine Marketing optimizes your website for online visibility by appearing higher in the Search Results and in front of audiences who are more likely to convert when they click on your ads.
This results in your traffic skyrocketing, increasing the chances of more sales and conversions for your business.
Benefits of Using Search Engine Marketing
Instant Brand Awareness
Other marketing methods take time. SEM can provide instant brand awareness and recognition by positioning your website on the top of the first page on a search result. If you have the right systems in place to convert the visibility into customers, this can easily skyrocket your business and take it to the next level
Reach Your Ideal Target Audience
As 93% always begin by searching a product, service, keyword, or phrase, search engines drive more traffic to websites than any other online source. Search Engine Marketing instantly puts you in front of ready-to-buy customers, giving you unfair advantage over your competitors.
Scalable
SEM helps boost your growth, no matter the size of your company. The more you grow, the bigger your budget which you can use to grow more. By using a professional SEM service, you can refine your campaigns and keep costs low while converting more customers. This is the best way for your business to grow quickly while on a budget.
Services Provided
Keyword Research
Keyword research is the process of finding specific keywords that your potential customers are looking for. Latorre.marketing dives deeper than searching for specific words. Our professional team looks at phrases, sets of words, and groups of words relative to the buyer’s journey, ensuring you reach your ideal audience and having them convert to customers.
SEM Strategy Creation
Putting your ads on search engines isn’t enough. Having a strategy designed for success is crucial to ensure you don’t waste money, especially if you’re on a tight budget. Latorre.marketing provides in-depth research into your competitors and industry. Seeing what your competition is doing, creating customer profiles, and keyword funneling to ensure your ads perform.
SEM Consulting & Optimization
If you already have an existing campaign, Latorre.marketing provides a comprehensive analysis and audit to maximize the performance of each ad. Making sure your settings, keyword bids, demographics, and geo targeting options are set up for success. As we work with you longer, we’ll get a better understanding of your true ideal audience, and we’ll optimize your campaign to convert most users to customers.
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Whether you have a question about our services, portfolio, or anything else, our team is ready to answer all your questions.